Brand: Wella
Product Line: Wellastrate Permanent Straight System
Product Type: Permanent Hair Straightening Cream Kit (includes Straightening Cream and Neutralizer)
Formula: MILD (also referred to as "C" – suitable for colored, highlighted, or sensitized hair)
Volume: 100 ml Straightening Cream + 100 ml Neutralizer
Hair Type: Color-treated, chemically processed, sensitized, wavy, or slightly damaged hair
Main Purpose: Hair straightening, smoothing, rebonding, frizz control
Technology: Hydro Safe Complex, Cationic Polymers
Use: Professional salon or at-home (experienced users)
Origin: Germany
Dermatologically Tested: Yes
Product Description
Wella Wellastrate MILD Permanent Hair Straightening Cream Kit is expertly designed to deliver sleek, frizz-free, and permanently straight hair while protecting the health of color-treated or sensitized hair. Enriched with Wella’s Hydro Safe Complex and Cationic Polymers, this system works in two steps—straightening cream and neutralizer—to gently restructure the hair’s natural bonds for a long-lasting, straight, and silky finish. Ideal for those who want a professional-grade hair rebonding experience with minimal dryness or damage, this kit is suitable for salon use or at-home application by experienced users.
Key Features and Benefits
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Permanent Hair Straightening: Achieves smooth, shiny, and straight hair that lasts, reducing the need for heat styling.
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Mild Formula for Colored Hair: Developed specifically for chemically treated or damaged hair to minimize breakage and dryness.
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Frizz Control: Tames unruly and frizzy hair, leaving it manageable and polished.
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Moisture Retention: Hydro Safe Complex locks in hydration, protecting hair integrity during the straightening process.
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Cationic Polymer Technology: Helps repair, condition, and smooth each hair strand for a silkier finish.
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Complete Kit: Includes both straightening cream and neutralizer for a full rebonding treatment.
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Salon-Quality Results: Delivers professional-grade straightening, whether used by stylists or skilled individuals at home.
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Tested for Skin Compatibility: Gentle and safe for use on sensitive hair types.
Key Ingredients
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Ammonium Thioglycolate: Active chemical that breaks down disulfide bonds to reshape hair.
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Cationic Polymers: Repair and protect hair structure during chemical processing.
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Hydro Safe Complex: Helps retain moisture and prevent dryness.
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Hydrogen Peroxide (Neutralizer): Resets the newly shaped hair structure to maintain straightness.
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Keratin, Panthenol, Hydrolyzed Wheat or Silk Protein (depending on formula): Enhance strength and shine.
How to Use
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Preparation: Wash hair gently with shampoo only. Do not condition. Towel-dry thoroughly.
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Apply Straightening Cream: Wear gloves. Divide hair into small 1 cm sections. Apply cream starting about 5 mm from the scalp. Comb through gently with a wide-tooth comb.
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Processing Time: Let develop for 5 to 20 minutes depending on hair type. Perform a strand test during the process. Do not exceed the recommended time.
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Rinse: Rinse thoroughly with warm water to remove all traces of the cream.
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Dry and Iron (Optional): Blow-dry hair completely and flat iron using ceramic straightener at approx. 150°C for MILD formula.
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Apply Neutralizer: Section the hair again and apply neutralizer cream evenly. Leave on for 10 minutes.
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Final Rinse and Care: Rinse thoroughly, shampoo, and condition. Blow-dry and style as desired. Avoid tying, wetting, or styling hair tightly for at least 72 hours to allow bond reformation.